Fitness tech startup Insane AI launches AI-powered workout app

Insane AI, the fitness tech startup, has launched an artificial intelligence (AI)-powered fitness training app. The Bengaluru-based startup has developed a mobile app that turns the phone’s front camera into a smart workout companion, according to a statement. The app’s AI-powered workout tracking technology enables precise motion tracking with any smartphone, allowing it to identify how well each exercise is performed by the user and helps correct posture and form in real time.

Insane AI, the venture launched in 2021 was founded by two IIT Bombay teammates and backed by $900,000 seed funding from pi Ventures, Anupam Mittal, Sameer Pitawalla and other sports, fitness angels and technology. It was built on the definitive science of habit formation and rewards users for staying fit with real products.

The mobile version for IOS and Android users will be available on the App Store and Google Play Store respectively. The app was designed with the combined efforts of certified fitness trainers, AI engineers, and gamification experts and has been in development and testing for over a year. Tested on over 100,000 registered users across India and Europe, it is used by professionals and athletes for their sports training and conditioning.

The app offers a wide range of guided body workouts such as HIIT, Cardio, Muscle Training, Yoga, Balance and the unique agility exercises. The interactive workout screen keeps users engaged with visual cues and live feedback. The app also gives users insight into their training and performance history.

Anurag Mundhada, co-founder of Insane AI, said, “A lot of people these days are intimidated by the prerequisites for getting fit. Whether it’s finding the perfect gym, making time to work out, high training costs, or finding the right trainer, all of these things are obstacles. The Insane app makes the process of starting your fitness journey convenient and rewarding.

Jayesh Hannurkar, Insane AI Co-Founder and Product Manager, said, “Over the next 2-3 years, we aim to transform Insane into a one-of-a-kind fitness metaverse based on stories, content and scenarios.”

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