Oh, the Super Bowl. That time of year when we lose thousands of bets on obscure accessories as our pupils turn into the apples of Budweiser’s eyes.
And since the NFL does indeed have a day of the week, Saturday is up for grabs during football’s biggest weekend – and Sports Illustrated take over. The legendary sports brand has announced a special Super Bowl night in Los Angeles with a lineup of musical performances ahead of Super Bowl 2022.
The headliner of “Sports Illustrated The Party” is Kygo, whose acclaimed lifestyle brand, Palm Tree Crew, has teamed up with ABG Entertainment and Talent Resources Sports to produce the outdoor event at Century Park. . Joining the tropical house superstar is chart-topping rapper Jack Harlow, with backing from DJs Frank Walker, Irie and David Solomon (of Goldman Sachs fame).
Those who have racked up carpool rewards will swoon over the party’s official alcoholic partners: Patrón Tequila, Col Bleu Vodka and Conor McGregor’s Proper No. Twelve Irish Whiskey.
“Sports Illustrated The Party” kicks off at 9 p.m. on Saturday, February 12. You can buy tickets or tables here.
The can’t-miss party would be “unlike anything LA has ever seen”, according to a statement from David Spencer, founder and co-CEO of Talent Resources Sports.
“ABG Entertainment is thrilled to bring Sports Illustrated back to Big Game Weekend and teaming up with Talent Resources Sports and Palm Tree Crew for an incredible celebration,” added Marc Rosen, President of ABG Entertainment at Authentic Brands Group, owner of the Sports Illustrated franchise. “It will be an unforgettable experience for partygoers, and our most memorable Big Game event yet as we safely return to live events.”
According to a press release issued by IF, proof of negative COVID-19 test results within 48 hours of the event or proof of full COVID-19 vaccination will be required to attend “Sports Illustrated The Party”. Vaccinated guests are encouraged to register for Clear’s free digital vaccination card, which provides proof of vaccination by visual inspection on an unrelated cell phone. Participants are encouraged to wear a mask.