Madison Cinema Hosts ‘Free Summer Matinee Series’ After Town’s Aquatic Center Cannot Open

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MADISON, SD (KELO) – On a hot day, you might head to the local pool to cool off. But this is not an option for a single KELOLAND community. The Madison Aquatic Center is not open at this time due to electrical repairs. But one company is offering another option for kids this summer.

The Dybdahl sisters and their friends are among the first to await the debut of “Shrek Forever After” at the Dakota Cinema this afternoon.

“Watching movies is fun and I love the endings,” said Khloe Dybdahl.

“I love to eat popcorn and be here with my friends,” Kenley Dybdahl said while watching a movie.

They take advantage of the “Free Summer Morning Series” at the theatre.

Kelli Brown is co-owner of Dakota Cinema.

“When we ended up not reopening the aquatic center, they were looking for alternative ideas, I contacted a city commissioner,” said Kelli Brown, co-owner of Dakota Cinema. “Saying ‘Hey, we’re here, we’re already making these movies, I’d love to do them for free, but it’s been a tough year in our industry, but if the city was willing to help.'”

“After discussing it further, we realized that there was a great opportunity here for the city to help pay for the cost of part of the event so that the mornings could be free and they also had cuts on their concessions, ”city administrator Jameson Berreth said.

There is also a bus option for families, the bus will stop at six locations in the city and bring them here to the theater.

“The safety of bringing the kids here because we’re on the outskirts of town on a big highway,” Brown said.

It’s another example of a community coming together to give kids a fun summer.

“Just have something fun and memorable, it might not be the pool, but today with a heat as high as it is and an air-conditioned theater, you’ll feel pretty good,” he said. Brown said.

Free mornings take place every Wednesday until August 11. Show times are at 1:30 p.m. and 2:30 p.m., with the first show offering the option of bus transportation.

There are also splash zones every Tuesday and Thursday afternoon from 2:00 p.m. to 4:00 p.m.



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Kehoe Young

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