NY Times, MassMutual sheds light on black-owned businesses

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“We wanted an illustrator who could visualize moments in small business life with a sense of joy and dynamism,” T Brand graphic designer Patricia Sanchez Navarro told Muse. The deeply saturated palette and elegant storybook style help showcase “the versatility of the trades while uplifting the people behind them,” she says.

Vans recent efforts in a similar vein include Vans push to help minority-owned record stores, powerful Square and Vimeo / Mailchimp films, and Facebook’s focus on niche SMEs as told by Grace. Jones.

CREDITS

NYT
Guy Griggs, Director of Industry, Finance, The New York Times
Jessica Andrade, Client Manager, Finance, The New York Times
Matthew Renzulli, Associate Director, Strategy, T Brand, The New York Times
Dorian Walker, Associate Director, Program Management, T Brand, The New York Times
Haywood Watkins III, Creative Director, T Brand, The New York Times
Jennica Bocchino, Artistic Director, T Brand, The New York Times
Patricia Sanchez Navarro, Graphic Designer, Brand T, The New York Times
Lubomir Madolev, Senior Content Producer, T Brand, The New York Times
Esther Haynes, Editorial Director, T Brand, The New York Times
S. Tia Brown, Editor-in-Chief, T Brand, The New York Times
Istiac Ahmed, Director, Advertising Solutions, The New York Times
Jon Glauber, Advanced Campaign Director, The New York Times
Jaclyn Kincade, Sales Planner, The New York Times
Nicole DeWitt, Senior Program Manager, T Brand, The New York Times
Nicole Marie Rincon, Design Director, T Brand, The New York Times
Scott Sanders, Graphic Designer, T Mark, The New York Times
Ben James, Creative Director, T Brand Studio, The New York Times
Ara Kurnit, Chief Strategy Officer, T Brand, The New York Times
Caroline Keeshan, Audience Analyst, The New York Times
Deanna Martin, researcher
Tracy E. Hopkins, researcher

MASSMUTUAL
Jennifer Halloran, Marketing and Brand Manager, MassMutual
Kristin Lane, Head of Activation and Customer Engagement, MassMutual
Christa Perry, Director of Brand Marketing, MassMutual

GIANT SPOON
Mitchell Kapler, Account Director, Giant Spoon
Anthony Pedalino, Vice President of Media, Giant Spoon
Julia Weiss, Media Director, Giant Spoon
Tori Johnson, Media Strategist, Giant Spoon
Jillian Beitter, Junior Media Strategist, Giant Spoon



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Kehoe Young

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