Sony Music Entertainment Middle East enters into a new partnership with Ghmza Creative Studios, to support the growth of GCC Talent and Khaleeji Pop Scene


Bader Al Shuaibi and Bashar al-Shatti are the first artists to sign with Sony Music Middle East

Partnership with GHMZA will see a new wave of Khaleeji pop artists emerge in the Gulf Cooperation Council (GCC) region

Dubai/Kuwait City, October 19, 2022 – Sony Music Entertainment Middle East and creative studio, Kuwait-based music and video production company Ghmza today announced a new partnership to produce music and promote emerging Khaleeji pop artists across the Middle East. .

As part of this partnership, renowned actor and Arab pop singer Bader Al Shuaibiand Kuwaiti singer, songwriter and television personality Bashar al-Shatti will be the first two artists to work with Sony Music Middle East as part of this new partnership.

Pioneer of the reinvention of pop Khaleeji, Bader Al Shuaibi has over a billion audio and video streams and three million social media followers, building a career that has seen him pioneer new sounds and styles. He released his first single ‘Hotplate, burner, stove‘ with Sony Music Middle East on the day of the announcement, along with a new Musical clip. Bader Al Shuaibi is also set for more singles and a new album to be released later this year, with ambitions to become a major global Arab talent in 2023.

“The chance to join the Sony Music team, to share my music and my vision with more people around the world is a dream come true,” said Bader Al Shuaibi. “I look forward to growing as an artist, working with everyone’s support to put my sound and culture on the global map for my fans.”

Bashar al-Shattiwell known for his songs Hal Bilhabib and Habib ElDonya, and former Arab Idol judge, will release his first single with Sony Music Middle East in November 2022, with further projects planned through the new year.

“I’m blessed to have had such a career in television and film to date, and I look forward to connecting more deeply with my fans through my music,” added Bashar al-Shatti. “I look forward to sharing my sounds and working with my team at Ghmza and Sony Music to take the genre even higher.”

“We are incredibly thrilled to partner with the talented team at Ghmza,” said Mike Fairburn, Managing Director, Sony Music Entertainment Middle East. “The Middle East and North Africa is a vibrant hotbed of musical talent and innovation, where a young population continues to generate new waves of sound and collaborations, reaching an ever-growing audience of Arab listeners across the world. We passionately believe in always putting the artist first, providing them with the right tools and expertise to reach their fans. Through this new partnership, we look forward to helping discover and to develop Khaleeji’s exciting new pop talents and show what the Middle East has to offer.

Thamer Al Thamer, Founder and CEO, Ghmza, added, “Sony Music has decades of industry experience and will be able to give our artists access to global music and production experts and new platforms to reach wider audiences. . As a culturally diverse region brimming with musical talent, we have so much to offer and now is an opportunity to show it to the world and grow our genre.

The partnership comes at a time when the MENA region has become one of the fastest growing regions for music. According IFPI World Music Report 2022, more than half (54%) of people in the MENA region listen to at least one genre from the Middle East, with the region seeing a 35% increase in revenue growth. Through Sony Music Middle East’s partnership with Ghmza, the company seeks to help grow the industry by supporting and nurturing Middle Eastern creative talent, its belief in Khaleeji pop and the genre’s emergence as a than her MENA. It will also expand Sony Music Entertainment’s footprint in the region.


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